Philips kicks off innovations campaign to improve lives of Filipinos



Manila, Philippines – Royal Philips (NYSE: PHG, AEX: PHIA) has officially kicked off its “Innovations that Matter to You” campaign, which encourages people from all walks of life to submit ideas on how to address three of the most crucial problems of the country today – the need for livable cities; proper nutrition for families; and easier access to quality healthcare solutions. 

The Philips Innovations campaign initially kicked off in Indonesia, Singapore, Thailand, and Korea, but has been launched in the Philippines to adhere to the company’s goal of providing people with meaningful solutions that can ultimately improve the quality of their lives. Additionally, the Philips Innovations campaign in the Philippines seeks to leverage on technology as an important tool in making life better for everyone. 


“The Philips Innovations campaign is a call for people to innovate, to combine their ingenuity with technological resources, to develop health and well-being solutions that can benefit the public, especially those belonging to marginalized sectors,” said Fabia Tetteroo-Bueno, Country Manager of Philips in the Philippines. “As a technological innovator, we at Philips look forward to collaborating with them on making our communities safer places to live in, our families healthier, and giving our communities access to proper medical diagnosis and assessment, particularly in the area of non-communicable diseases.” 

Submission of ideas can be done on the Innovations campaign website www.meaningfulinnovation.asia/philippines, which is scheduled to go live on September 23. Ideas should be realistic, impactful, and should fall under one of the three idea categories given. A select panel of subject matter experts shall then shortlist six ideas that meets Philips’ objective of creative positive change. The individuals/organizations behind these six suggestions will then undergo a mentorship workshop with some of the Philippines’ respected visionaries, to further fine-tune their ideas, and make them more actionable. Philips will then select one winning idea, and implement the chosen innovation in 2014. 

As a company, Philips is focused on offering innovative products and services that help improve people’s health and well-being. This objective is actively supported by its three sectors – Lighting, Consumer Lifestyle, and Healthcare. For more information on the “Innovation that Matters to You” Campaign, please visit the Philips Facebook page at www.facebook.com/PhilipsPH and the official campaign website at www.meaningfulinnovation.asia/philippines



About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
Powered by Blogger.